This Ford Motor Company brand campaign was designed to showcase Ford's corporate social responsibility.
The global shoot incorporated all eight of Ford's then-brands--Ford, Mazda, Volvo, Land Rover, Lincoln, Mercury, Jaguar and Aston Martin.
Ford's fortunes were shifting, however, even while we created the campaign. Ultimately, Ford decided to go in another direction.
Art director, print: Jen MacFarlane
Art director, TV: Melinda Kanipe
Director: Jon Gwyther